Creative Director · Marketplace Advisor · Founder

Where creative
and technical
take off.

I'm Ian Hoyt. I bring advertising and product minds together to find creative ways to grow, for startups, marketplaces, and travel teams who want to break through.

  • Advertising strategy
  • Marketplace growth
  • Product & AI
Ian Hoyt, seated on a red stool, laughing
Cincinnati · flies anywhere
Pilot & builder

Brands & teams I've helped grow

RVshare Flying Magazine Swarovski ForeFlight Grypmat Angle of Attack

01 Currently building

Two things have my whole heart right now.

One puts a camera and a media plan behind people who fix things. The other puts pilot-grade data behind aircraft owners. Both are where creative and technical meet.

A Wilbur advertising campaign still Owner
Wilbur

The ad agency for people who fix things.

A video-first advertising agency. We make the campaign and run the media that actually books jobs, for home-services brands, marketplaces, and challengers who need to break through.

Visit wilbur.co
A small aircraft parked on a runway The Windsock aircraft valuation app Founder
Windsock

Know your aircraft's value in seconds.

An AI-powered aircraft valuation platform, built by pilots and data scientists. Real market data in real time, for owners, brokers, and anyone serious about general aviation.

Visit windsock.ai
Ian Hoyt standing in front of a Cessna aircraft

02 About

I'm technical and creative at the same time, and I like it that way.

I'm obsessed with experience-focused brands, travel, the outdoors, and aviation, and with the creative advertising that makes them grow. I've spent my career sitting between the advertising team and the product team, translating between them, and shipping.

Obsessed with

  • Experience-first brands
  • Travel & the outdoors
  • Aviation
  • Growth through creative

Previously

  • Director of Marketplace, Aircraft for Sale
  • Growth Marketing, RVshare
  • CMO, Grypmat (Shark Tank backed)
  • Founder, Life Nomading Adventures

Icebreakers, for when we meet

I flew an airplane by myself before I drove a car by myself.

I spent over a year living and working out of an RV.

Watch the series →

I'd rather sit between the advertising team and the product team than on either side of it.

03 Let's talk

Ready to break through with a campaign that speaks your customer's language?